How to Explain Public Relations in 2015

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A 60-degree day in January is cause for golf. So my husband and I threw our clubs in the car and decided to do a quick round of 9. We got paired up with a retired couple who asked what we do and when I said “public relations” they asked, “What’s that?”

In 2015, it’s a good question. Public relations as an umbrella has more disciplines and buckets under it than ever before. It’s no longer just PR and media relations and basic social media.

I view pPR-isublic relations as a very broad practice area and see these as the basic areas that every practitioner should be able to provide as needed by clients. They include:

  • Earned media (B-to-B and B-to-C)
  • Social Media
  • Multimedia audio/video production
  • Content marketing
  • Issues Management
  • Crisis Communications
  • Integrated Marketing
  • Media Training
  • Spokesperson Experience

More than ever, audiences are fractured and taking in information in more ways than ever before. Unlike 25 years ago with three networks, radio and daily papers, now many people take in their news and information through aggregator websites like Digg.com—and that’s their only information source. The audience is more in control of what information they consume, when and how.

That makes the need to create compelling, focused messages and stories more important than ever, to cut through all the noise and truly make an impact as an integrated part of an overall marketing plan. PR can’t do it all alone and shouldn’t in gaining attention. But you should always consider it as one of the basic prongs of any marketing program in 2015 as it can tell stories in a way that a direct mail piece or email blast will never be able to do effectively.

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Audrey Strong has more than 20 years combined experience as both a public relations professional and television news person. Her hybrid background makes her an expert in media relations and one of her favorite things is to introduce and get exposure for clients via longtime, trusted media relationships. Her specialties also include media training, crisis communications, issues management, messaging, press kit creation as well as audio/video production.

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